Art Of

“Art” associated with “The Art Of”

Art of… Art is a diverse range of human activities in creating visual, auditory or performing artifacts (artworks), expressing the author’s imaginative or technical skill, intended to be appreciated for their beauty or emotional power. In their most general form, these activities include the production of works of art, the criticism of art, the study of the history of art, and the aesthetic dissemination of art – WIKIPEDIA

Many have attempted to achieve marketing success by promoting the words “The Art Of” in their advertising campaigns. In doing so, the attempt is one of giving extreme relevance to their products or services. This is accomplished by associating products or services with the words “The Art of”. Google indicates in search, about 4,000,000,000 results for the term.

As of this writing, the 5 highest Google ranking positions examples of this practice are listed below. And as one would notice, none of the 5 have actually anything to do with the “Fine Art“:

1 The Art of Manliness |Men’s Interests and Lifestyle
2 The art Of | Business Conferences Training and Resources
3 The Art of Thinking Well – The New York Times
4 The Art of Coco: Lee Unkrich, Adrian Moina, John Lasseter …
5 Art of the title

Other Art of… examples

Similar to the five highest ranking search results examples above, is the use of the term “the Art of” in combination with the following words:

Play, Guitar, Living, Illusion, Change, Charm, Procurement, Menu, Conquest, Yoga, War, Evangelism, Directing, Senses, Non-Conformity, Getting by, Trolling, Spying, Leadership, Power, Giveaway, Event, coaching, Online discount, Problem, Erotic, Storytelling, Fiction, Simple, Relevance, Real, Work, Engagement, Living, Escapism, Essence, Magic, Dance, Daring, Deal, Listening…and many many more

The list above is just a small sample.

Conclusion

It would appear that the word Art is very important to anyone wanting to advertise a status of “excellence” in anything and everything. It would also appear that the actual association of the word “Art” has with “The art of Fine Art” is somewhat diminished if not extinct.