SFMOMA

Unauthorized SFMOMA Show

SFMOMA – “Unauthorized SFMOMA Show” was a guerrilla series of solo art shows that took place from April 6th to July 2nd, 2017. One could only see and experience the show, by being physically present inside the San Francisco museum’s public spaces. The show was a virtual exhibition showcasing the works of artists from around the globe. The organizers intended it as “An art free for all”. This referred to the 45,000 sq./ft. at the museum, accessible without paying a ticket. Examples of entries are HERE.

Organizers

Enar de Dios Rodríguez in collaboration with artists Lasse Scherffig and Ana María Montenegro Jaramillo. The organizers planned the show after SFMOMA re-opened to the public in May 2016.

Show duration

Each solo exhibit lasted until new art was submitted. The overall period of time of this show was from April 6th-July 2nd, 2017.

Submissions

Artists (722) from around the world submitted electronic digital files of their art to be part of the show.

Methodology

Artist submitted their work and was instantly approved to participate in the show. The art was showed for the entire duration until another artist submitted new work. Artist submitted any number of artwork in any media without limitation.

Rationale

The concept behind the exhibit was fulfilled the mission statement of the SFMOMA. With this initiative, the organizers sought to stress the importance of art as a meaningful part of public life.

Conclusion

The show was a very positive initiative in making art accessible to the public.

SFMOMA has introduced some of the most advanced concepts in making sure that art is accessible to the art-loving public. The museum owns 34,678 artworks listed in their collection. The museum is aware that it can not possibly show this large amount of artworks to the public at any given time.
Send Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users.
Send Me SFMOMA is an SMS service that provides an approachable, personal, and creative method of sharing the museum’s collection with the public. Jay Mollica the museum’s creative technologist speaks about texting to get art. “…Text 572-51 with the words “send me” followed by a keyword, a color, or even an emoji and you’ll receive a related artwork image and caption via text message…”. Now, more people can see a lot more art right on their phone screen.

A very neat innovative presentation and technology initiative for sure.